Learn About SCORE Mentoring and Small Business Support

What SCORE Mentoring Is and How It Works

SCORE is a nonprofit organization that connects business owners and entrepreneurs with volunteer mentors who have real-world business experience. Founded in 1964, SCORE has grown to include more than 10,000 volunteer mentors across the United States. These mentors come from various industries and backgrounds, bringing decades of combined experience to small business owners seeking guidance.

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The mentoring relationship typically works through one-on-one sessions where a mentor and mentee meet to discuss specific business challenges. These sessions can occur in person, by phone, or through video conferencing. The mentor listens to the business owner's situation, asks clarifying questions, and shares insights based on their professional background. Unlike a consultant who might charge thousands of dollars, SCORE mentors volunteer their time without charging fees.

Mentors at SCORE work across many business sectors. You might find a retired retail manager mentoring a new store owner, a former accountant helping with financial planning, or an experienced marketing professional advising on growth strategies. The organization carefully matches mentors with mentees based on industry, business stage, and specific needs. This matching process helps ensure that the mentee receives relevant guidance from someone who understands their particular business challenges.

The mentoring process is flexible and ongoing. Some business owners meet with their mentor monthly for extended periods, while others have a few focused sessions to address particular problems. The mentor does not make decisions for the business owner but rather provides perspective, asks good questions, and shares lessons from their own experience. This collaborative approach helps business owners develop their own problem-solving skills while benefiting from someone else's knowledge.

Practical Takeaway: SCORE mentoring provides access to business experience and perspective at no cost. Business owners should think about specific challenges they face—whether related to marketing, finances, operations, or growth—and understand that a mentor can offer guidance based on real experience rather than generic advice.

Types of Mentoring Services SCORE Offers

SCORE provides several different types of mentoring services to meet various business needs. The most common is business mentoring, where an entrepreneur works with a mentor on general business strategy, growth planning, market analysis, and operational challenges. This type of mentoring works well for startups trying to find their footing or established businesses looking to scale or pivot.

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In addition to one-on-one mentoring, SCORE offers workshops and webinars throughout the year. These educational sessions cover topics such as business planning, financial management, marketing and social media, hiring and human resources, and preparing for business sale or succession. Workshops are typically offered both in-person at SCORE chapter offices and online, making them available to people across different regions. Many workshops are recorded, so business owners can view them later if they cannot attend at a scheduled time.

SCORE also provides mentoring specifically focused on business plan development. A business owner working on a formal business plan might meet with a mentor several times to refine their vision, clarify their market analysis, develop realistic financial projections, and organize their thoughts into a written document. This structured mentoring helps business owners think through their plans in detail and creates a document that may be useful for bank loans, investor conversations, or internal reference.

Another service is mentoring related to startup readiness. People considering starting a business can work with mentors who have launched companies themselves. These mentors can discuss realistic timelines, common mistakes to avoid, startup costs, funding options, and the personal challenges of entrepreneurship. Someone in the early thinking stages of a business can benefit from this type of mentoring before making major decisions.

SCORE also addresses specific business challenges through targeted mentoring. A business owner struggling with cash flow, facing a market shift, dealing with competition, or trying to improve customer service can work with a mentor who has faced similar situations. This focused approach helps address immediate problems while building the business owner's capacity to handle future challenges.

Practical Takeaway: SCORE offers multiple mentoring formats—one-on-one sessions, group workshops, business plan guidance, and startup coaching. Business owners should consider which format matches their current need and learning style.

How to Connect with SCORE and Find a Mentor

Connecting with SCORE starts by locating your local SCORE chapter. SCORE has chapters in most states and many regions, with each chapter operating somewhat independently. The national SCORE website includes a chapter locator tool that lets you search by zip code or state. Once you find your local chapter, you can learn about their specific mentors, meeting times, and contact information.

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The typical process involves reaching out to your local SCORE chapter to express interest in mentoring. You might call the chapter office, send an email, or fill out a form on the chapter's website indicating your interest. When you contact the chapter, it helps to have thought through a few basic questions: What type of business do you run or want to start? What specific challenges or topics would you like to discuss? Are there particular industries or experiences you think would be most helpful in a mentor?

After you express interest, the chapter will work to match you with an appropriate mentor. This matching process considers factors such as your industry, your business stage (startup versus established business), and the specific topics you want to address. The goal is to connect you with someone whose experience aligns with your needs. If the initial match does not feel right, many chapters will work to find a different mentor.

In addition to traditional in-person mentoring, many SCORE chapters now offer online mentoring services. This expansion has made mentoring accessible to people in rural areas, people with busy schedules, and people who prefer to work remotely. Online mentoring sessions typically happen through video conferencing platforms, and the process is similar to in-person sessions in terms of preparation and discussion, though the setting is different.

Once matched with a mentor, you typically schedule your first session. Many people find it helpful to prepare for this initial meeting by thinking through their most pressing questions or challenges. Writing down a few key topics helps the mentor understand your priorities and makes the conversation more productive. The mentor will also likely ask questions about your business, your goals, and your background during this first session.

Practical Takeaway: Finding a mentor involves locating your local SCORE chapter, reaching out to express interest, and being ready to discuss your business situation and goals. Preparation for your first meeting—thinking through your main challenges—helps create a productive mentoring relationship.

Topics SCORE Mentors Can Address

SCORE mentors work with business owners across a wide range of topics and challenges. One major area is business planning and strategy. Mentors help entrepreneurs develop or refine their business plans, clarify their target market, understand their competitive landscape, and set realistic goals. Whether you are launching a new business or repositioning an existing one, mentors can help you think through the strategic questions that shape success.

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Financial management is another common topic. Many business owners struggle with cash flow management, pricing strategy, profit margins, and financial forecasting. A mentor with accounting or finance background can help you understand your financial statements, develop better budgeting practices, and identify where your business is making or losing money. This mentoring does not replace a professional accountant or bookkeeper, but it can help you understand financial basics and ask better questions of your professional advisors.

Marketing and customer acquisition are topics many business owners bring to mentoring sessions. Mentors can discuss market research, customer targeting, brand positioning, pricing strategy, and both traditional and digital marketing approaches. If you are struggling to reach customers or uncertain about your marketing direction, a mentor with marketing experience can offer perspective and help you develop a more focused marketing approach.

Operational challenges are also regularly addressed in mentoring. This might include inventory management, supply chain decisions, quality control, production efficiency, or service delivery. Mentors who have run operational aspects of businesses can help you think through these decisions and learn from what has worked or not worked in similar situations.

Human resources and hiring is another topic area. As your business grows, decisions about hiring, managing employees, creating company culture, and handling HR issues become more complex. Mentors with management experience can share approaches they have used, discuss common hiring mistakes, and help you think through staffing strategy. They cannot provide legal advice on employment law, but they can share practical management experience.

Other topics include sales techniques and customer retention, succession planning and business transition, adapting to market changes, technology adoption, and work-life balance for business owners. The range of topics is broad because business owners face diverse challenges, and SCORE mentors bring diverse experience.

Practical Takeaway: SCORE mentors address topics from business strategy